Redactie - 11 november 2012

PC Market in Western Europe Declined 15 Per Cent in the Third Quarter of 2012


PC shipments in Western Europe totalled 13.6 million units in the third quarter of 2012, a 15.4 per cent decline compared with the same period in 2011, according to Gartner, Inc. 

"We've witnessed a decline across all PC segments this quarter in Western Europe," said Meike Escherich, principal analyst at Gartner. In the third quarter of 2012, mobile PC shipments declined 15.2 per cent while desktop PC shipments decreased 15.7 per cent. The professional and consumer PC markets declined 15.8 per cent and 15 per cent, respectively. 

PC shipments in June and July were very low as many vendors were trying to clear inventory from the second quarter of 2012. Channel and retail partners also remained cautious about stocking too much inventory ahead of the Windows 8 launch. 

HP continued to lose market share but retained the No. 1 position in the overall and professional PC segments. "HP's new leadership team has undertaken several initiatives to reignite its business, but transition periods are always difficult," said Ms Escherich. 

Acer maintained second place and is getting closer to HP — Acer was 5.2 percentage points behind HP in market share in the third quarter of 2012. Despite a double-digit volume decline, Acer retained the lead in the consumer PC market in Western Europe. Asus remained in third place as its "netbook" volume declined further and ultrabook uptake remained slow. 

Lenovo had a second consecutive strong quarter and increased its share 2 percentage points in the Western European PC market. Lenovo was also the only top five vendor to exhibit growth this quarter. In addition to vendor acquisitions, Lenovo has taken an aggressive position on pricing, especially in the professional PC market. This strategy had an impact on Dell's performance this quarter — Dell dropped to fifth position.

"The PC market will eventually return to growth, but the growth rate will not be at the level it was a few years ago. The real long-term challenges for the PC industry and PC vendors are to show growth and bring out products that can compete with the compelling new mobile devices coming on to the market," said Ms Escherich.

 

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